Madin was born in Vietnam in 2014 making automotive additives. We grew quickly, and within a decade became a leading additive brand across Southeast Asia. Our first identity — a golden star racing forward — captured that era: a Vietnamese product accelerating, hungry, on the rise.
By 2025 our products reach more than 20 countries on every continent. Madin is no longer a company in a hurry to arrive — it has arrived, as a multinational. So we repositioned around what comes next: not just speed, but sustainable growth. The star stayed, but matured — from a flying emblem into a five-sided star rendered in technology green, the color of a future we intend to build responsibly.
From a star in a hurry
to a world worth slowing down for.

To make it a better place — keeping the world’s engines cooler, cleaner and longer-lasting, so mobility nourishes the planet instead of depleting it.
To be the trusted green-chemistry partner for mobility on every continent — proof that a Vietnamese brand can meet the world’s highest standards.
To engineer automotive fluids to global standards while circulating value back into a greener economy and society.
For operators and manufacturers who refuse to choose between performance and responsibility, Madin is the green automotive-fluids brand that delivers internationally certified protection — because we engineer chemistry to global standards and circulate its value back into a greener world.
Our promise: Global Standards, Optimized Performance.
We lead with standards, temperatures and percentages. Trust is earned in numbers — ASTM, ISO, VDA.
Sustainability is built into the chemistry, not bolted on as a slogan.
Made in Vietnam, engineered for the world — never one at the cost of the other.
Like the five elements, value should regenerate — engine to economy, economy to society, back to the earth.
High-quality products for petrochemicals, plastics, agriculture, health and chemical technology — built on advanced technology and modern, environment-protecting processes.
A professional, enthusiastic team ready to advise and support customers, inside a people-centred, dynamic and creative working culture.
Dedicated service that ensures satisfaction, with fast and effective support through a variety of contact channels.
Partnerships with prestigious domestic and foreign companies — sharing experience and learning advanced technology together.
Contributing to environmental protection and community development through social and charitable activities, towards sustainable development.
Madin is precise, evidence-led and calm, yet motivated by the wellbeing of the planet it serves. If Madin were a person, they would explain the chemistry plainly, show you the certificate, and then point to the trees.
Standards-first, never hype.
Green is hope, not guilt.
Engineered, measured, exact.
Proud roots, global reach.
Our voice in one line: an engineer who cares about the planet — confident, technical and reassuring, proof-driven but human.
Set high goals, strive to complete all tasks excellently with a scientific process and a professional, responsible working attitude.
Encourage creativity, innovation, finding optimal solutions, daring to think and act to create new values.
Building a united and cohesive working environment, promoting team spirit and cooperation for mutual development.
Promote responsibility for work, colleagues, customers and community, fulfill commitments, and take common interests as the top goal.
Prioritise safety, apply protective measures, ensure environmental health, raise safety awareness across the team.
Five internal culture values — how we work, alongside the four brand values above.

Advanced quality-control testing for petrochemical products, from formulation through to batch release, so every production run is verified before it leaves the plant.

Product quality control, retained-sample storage and new-product testing, run by an experienced team on instrumentation calibrated to the standards Madin certifies against.
The same quality system stands behind Madin’s OEM & private-label programme: AdBlue® manufactured under partner brands on VDA-certified lines, from formulation to batch release. Explore the OEM programme →

German Association of the Automotive Industry — licence to use the AdBlue® trademark

Quality management system, accredited by UKAS

Conformity of the diesel exhaust fluid itself — purity, concentration and contamination limits